About us

A sustainable solution

EasyCare® is a popular range of green plants with outstanding standards of quality and consistency. The plants are selected from among the most resilient that nature has to offer, and they have been acclimatized to ensure that you will be able to enjoy them in your home for a long time.

Cultivation takes place in Thailand, where ideal climate conditions ensure the highest possible quality and the lowest possible impact on the environment. The plants are cultivated without any use of energy for heating or artificial lighting.

The plants are transported by sea from Thailand to regional markets. This is by the far most eco-friendly way of transporting goods over long distances.

Before reaching the retail stores, plants are acclimatized at local partners in Europe, North America and Asia.

Coconut soil

Almost all our plants are potted in 100% coconut soil made of coconut substrate.
Coconut soil is much more sustainable than peat based soil types, since gas or oil heating is not required for production.

When common peat is dug up, it takes 100’s of years to naturally replace it, but coconuts grow on the trees, and therefor are an indispensable source of supply.

The structure of coconut soil is stable and prevents compaction which is important for a healthy root system. Instead, the soil will remain airy in the pot so the coconut fibers can keep air pockets in the pot. Coconut soil absorbs only 3-5% water, which fits perfectly with our easycare plants, as they become wild or die by overturning.

About Feldborg

FELDBORG was established in Denmark in 1988 by nurseryman Claus Feldborg. From the outset, we have specialized in tropical green plants. We produce 15 species of foliage plants and employ 70 people in our 50,000 m2 of greenhouses in Thailand and Denmark.

Through constant development and stringent quality standards, we work hard to maintain our position as a leading and attractive supplier of exclusive, sculptural and durable plants and plant decorations.

Our plants and plant decorations are branded with the EASYCARE® trade mark and are characterized by classic Scandinavian design combined with Asian aesthetics and an Asian eye for detail.

We see plant-growing from a global perspective. Production is located where climate conditions ensure the highest possible quality and the lowest possible impact on the environment.

Propagation and vegetative growth take place in the tropics, in the plants’ natural environment. Then we load the plants into reefer containers and ship them by sea to their final markets to be sold. There the plants are acclimatized to prepare them for life in surroundings with less light and a climate quite different from their original habitat.


Photos from HORTIQ in Thailand. Here our plants are grown and acclimated/prepared for their journey into your home. This is also here our main production of seedlings takes place.